Prayatna imbibes the values defined by Late Shri Rajesh Srivastava, the founder Chairman of Rockland Group. Late Mr. Srivastava, a great visionary continues to inspire the next generation of entrepreneurs at the organisation. His Vision given below has now been adopted as the Vision of Prayatna Microfinance Limited

जब भी कोई व्यक्ति, संगठ, समाज और राष्ट्र आगे बढ़ने के लिए प्रयत्नशील होता हैं और योग्यता के आधार पर अपनी पहचान बनाता हैं तभी उसके हर घटक को मान सम्मान धन वैभव की प्राप्ति होती है.

“Whenever any person, institution, society or nation wants to progress and carve a niche for itself on the basis of its capability, only then will it get recognition and respect, wealth and prosperity’’